AppNexus becomes latest programmatic advertising provider to hit Australian...
Programmatic advertising platform vendor, AppNexus, has set-up shop in Australia and announced several local customers in a bid to drive growth across the Asia-Pacific region.
View ArticleReports highlight rise and challenges of programmatic video advertising
Two new vendor-sponsored reports into programmatic video advertising have highlighted both the rapid rise in interest, as well as the challenges still present to its adoption.
View ArticleTravel and telecom head list of industries boosting programmatic advertising
Travel, telecom and financial services lead the list of verticals making the big move to become more competitive in the programmatic advertising arena, according to a new global report.
View ArticleMondelez and TubeMogul strike programmatic video advertising partnership
Cadbury and Oreo parent company, Mondelez International, has struck a global partnership with TubeMogul to utilise its programmatic video technology to improve its online video advertising strategy.
View ArticleUpdated: AppNexus opens up programmatic ad platform to brand data
Programmatic ad tech vendor, AppNexus, is looking to up the ante around targeting buyers with digital advertising by allowing marketers to bring their own data insights into its real-time bidding...
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